Project Overview

Surrey Hills Garden Buildings is a family-run, long-established specialist in garden buildings. With two locations in Reigate and Wallington, the business had long relied on traditional advertising and word of mouth to generate sales. Turning to Google search as an alternative to increase leads, the company asked Figment for help to boost its online visibility.

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Services Provided

  • eCommerce
  • Local SEO
  • Organic SEO
  • Web Design & Development
  • Website Care & Hosting

Time for a NAP (in the garden)

Figment devised a local optimisation strategy. This involved enhancing the company’s Google My Business listing; making tactical changes to the website and building over 200 relevant NAP (name, address, phone number) citations. A citation cleanup was also carried out to hoover up any inconsistent listings across the web. Consistent listings are vital for local SEO as they build trust and authority which in turn boosts visibility.

total searches

Google Local Pack. The Gold Dust of Local SEO.

93% of Google searches display the Google Local pack in the number 1 position. Precisely why Surrey Hills needed our help to make it to the top of the Pack.

Courtesy of proven strategies, our work achieved excellent visibility for local and ‘near me’ searches in Surrey and the surrounding areas in less than three months, making it so much easier for customers to find Surrey Hills, learn more about their products and make a purchase.

More Enquiries, More Footfall and Record Sales.

The local SEO campaign has resulted in Surrey Hills experiencing its best ever summer sales to date. Even more customers are visiting the Surrey Hills showroom, many now coming from far and wide having found the business thanks to its increased online visibility.

Managing director Shaun O’Neill says that he’s really valued our insightful, professional and transparent approach.

So impressed with the rapid return from the campaign, Shaun has asked us to optimise for the company’s second location; to formulate and manage a strategy for organic SEO to drive wider online sales, and to build a new eCommerce website.

“Steve, Emma and the team at Figment have been brilliant in firstly, explaining what SEO could do for us and secondly implementing it with almost instant success. Great company delivering great results!”

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– Shaun O’Neill // Surrey Hills Garden Buildings

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